And on the 4th day God created light
- What took him/her so long to realize the importance of light?
- Research has shown that exhibitors have less than 20 seconds to attract the attention of an attendee as they walk past a booth. This is typically achieved through:
- eye catching booth design;
- lighting; and/or
- booth personnel/activities
- Without effective lighting, the exhibitor will be left in the dark as attendees pass by.