Basics of Trade Show Lighting

Budget and Planning
  • Lighting is too often the Ugly Duckling of the Exhibit & Display Industry
    • It is either the last thing thought of or the first thing cut when cost over runs have occurred
  • Remember this:
    • a good exhibit/display can really stand out with proper lighting; and
    • an outstanding exhibit may not be seen if it is not lighted properly
  • Our Advice:
    • Make lighting an intricate part of your design phase. It may be the best investment of time that you make!